The milestones in the history of Santaverde

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Sabine Beer and her husband buy the Finca Verde in Estepona, Andalusia (Spain) as a private holiday home on the Costa del Sol.

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A Texan neighbour gives Sabine Beer a fresh Aloe vera leaf as an insider's tip to use on her inflamed, dehydrated skin. The effect of fresh Aloe vera impresses Sabine Beer so much that when she returns to Germany, she only uses Aloe vera cosmetics. However, she is disappointed with the products available on the market or rather the strongly diluted Aloe vera powder they contain.

The idea of making cosmetics from the fresh pure gel of the Aloe vera plant is born.

Start of her own controlled organic cultivation of Aloe vera plants: First, 4,000 Aloe baby plants are planted on the two-hectare fields of the Finca Verde – the forebears of the approx. 20,000 plants that exist today.

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Official establishment of the Santaverde Gesellschaft für Naturprodukte mbH.

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Harvest of the first mature Aloe vera leaves after a growth period of 3-4 years.

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Development of the company's own method for processing the fresh Aloe vera leaf gel without using any additives.


Launch of the first Santaverde natural cosmetic product: Aloe vera juice for skincare.

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Development of a new formulation principle for natural cosmetics: substituting the usual water phase for pure, organic Aloe vera juice.

Until today, the formulation principle is the basis of all Santaverde products.

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The first Santaverde products are sold via pharmacies, organic food shops and natural cosmetic specialist stores.


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Santaverde receives the first research funding from the European Union for the gentle processing of fresh Aloe vera leaves.


A second research funding from the EU for the effectiveness of cosmetic products on the skin confirms the exceptional effect of the Santaverde formulation principle.

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Relaunch of the Santaverde brand design and presentation of new, innovative natural cosmetic products.


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Construction of a production laboratory at the Santaverde Finca in Spain with factory shop for interested visitors and seminar rooms for training.

Brazil: Santaverde acquires an overgrown cashew nut plantation in the northeast of Brazil and develops the luxury anti-ageing cosmetic range xingu.

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Following the Alsterhaus in Hamburg and the Galeries Lafayette in Berlin, Santaverde opens a further counter in Berlin's famous department store KaDeWe.


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Launch of the professional cosmetic range Santaverde Green Spa – Santaverde now offers training in their own academy in Hamburg for beauticians and spa specialists wishing to give Santaverde treatments.

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Santaverde is presented to the Japanese public at the organic specialist trade fair in Tokyo.


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Russia becomes a new export partner. In Moscow, the Santaverde brand is stocked in the still very rare natural products stores.

Poland becomes the next European export partner to join the existing group. Numerous articles appear in the Polish press in the first year of launch in Poland.

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Move to a former chocolate factory in the Hamburg suburb Groß Borstel. The office and training centre of Santaverde (the academy) are now housed together in new, stylish studios and loft apartments.

Start of cooperation with the award-winning design and communication agency Nordpol+, Hamburg/Berlin for the relaunch of the Santaverde brand design.

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Launch of the anti-ageing cosmetic range age protect with the ingredient Aloe vera blossom nectar, up till now unique in the cosmetic sector.

With the vegan certification seal, confirmation is received that all Santaverde products are 100 % vegan and worldwide 100 % cruelty-free (no testing on animals).

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At the beginning of the year our age protect series convinced at one of the most important beauty awards: In January, the age protect cream was awarded with the Prix de Beautè of the Swiss magazine "annabelle" in the category "Natural cosmetics prestige & popular. In February the age protect series received a nomination of the GALA Spa Awards. In late April the entire series won the prestigious SPA Diamond Award from the Busche Verlag in the category "Green Anti-Aging". The jury of the SPA Diamond was enthusiastic about the Aloe vera blossom nectar as an innovative and at the same time profound active ingredient from a certified organic cultivation. Blessed was the scientific approach and the transfer of knowledge to the products.